Get on the 'Tech Express' phone case and sell for hundreds of dollars
From transparent plastic to carbon fiber bare phone feel, from single color to rich patterns and unique shapes, from protecting phones from damage to magnetic charging, AI ink screen... On August 21st, reporters visited the market and found that there are earth shaking changes in the material, appearance, function and other aspects of phone cases. Its main selling point of "personality" has made a small phone case sell for hundreds of yuan from the original "9.9 free shipping".
Look at my phone case, the various cartoon decorative accessories on the back can be replaced at any time. I bought more than 10 accessories at once and replaced them with different ones to represent different moods. I think the phone case is different from others and can showcase my personality, "said Xiao Zhang, a girl who likes to pursue trendiness. The reporter saw that Xiao Zhang's phone case is a co branded product of an animation company, and its main selling point is that it can be customized by replacing decorative accessories. Nowadays, the main function of a phone case is no longer just to protect the phone. In the eyes of many female consumers, it has become a kind of accessory, just like necklaces and earrings.
In addition, a phone case equipped with AI function has also been highly sought after by many consumers recently, and the topic of "AI phone case" can be seen on various social platforms. The reporter found that the main function of this phone case is to display text or patterns on the back of the case through the software inside the phone. Many people have left messages online expressing their desire to purchase this phone case.
At a mobile phone store of a certain brand in a shopping mall, I found the so-called "AI phone case" online. The full name of this phone case is "Intelligent Ink Screen Phone Case", and the store price is 458 yuan. The shop assistant explained that the manufacturer of this phone case is in Shenzhen and online sales are very popular, so the supply is relatively tight. Currently, there are few physical stores selling this phone case because the price is relatively expensive. Although some people buy it, the sales volume is average. There aren't many buyers, so there's very little inventory. Currently, there's only one phone case in the store that comes with the Apple 15 Pro model. Other models need to be restocked from other stores, "said the store clerk.
The shop assistant explained that the main function of the smart ink screen phone case is to change the pattern of the phone case according to one's preferences. The shop assistant said that young people nowadays value personalization. Having a phone case that can change patterns at any time is equivalent to having countless phone cases, which is also the biggest selling point of this phone case. Therefore, most of the people who buy this phone case are young people.
Some people like personalized phone cases, and although they are expensive, they are still willing to pay for them. However, most people are still keen on affordable phone cases, as can be seen from online and offline sales. Mr. Chen, who runs a mobile phone accessory store in the northern suburbs of Xi'an, said that the most expensive phone case in his store is 189 yuan. It has magnetic charging, hollow heat dissipation, and lens all inclusive functions, but its sales are average. The phone cases priced between 30 and 50 yuan have the best sales, and the same is true on online shopping platforms. When selecting phone cases priced around 50 yuan and over 100 yuan, the former's sales are several times higher than the latter.
Regarding this, some consumers have expressed that it is not difficult to see that price is one of the important factors that most people consider when choosing a phone case. The small phone case is full of technology, but it should also follow the civilian route to make more people accept it.